Quand faut-il poster sur les réseaux sociaux ?

Lorsque l’on utilise les réseaux sociaux pour promouvoir sa marque, vient toujours la question du meilleur moment pour publier, poster ou tweeter.

Voici une infographie qui pourra vous être utile !

Marvel – The superhero of Entertainment

I recently got the opportunity to attend a screening of The Amazing Spiderman 2 and X-Men: Days of Future Past. What have they got in common? The two blockbusters are licensed by Marvel Studios.

Marvel Entertainment is an American publisher of comics and related media and was acquired by the Walt Disney Company in 2009 for nearly $4.6 billion. They are involved in a large part of the superhero movie franchise you may have had the chance to see on the big screen over the last few years. Marvel has created a huge empire and owns franchises such as The Avengers, X-Men, Spiderman, Iron Man, Thor, Captain America and that’s just a small sample. The Marvel universe has more than 5000 characters!

Since 2008, Marvel Studio has produced 9 movies on their own but many more in co-production with 20^th Century Fox and Columbia Pictures. They are currently releasing 3 to 4 movies per year and don’t plan to stop any time soon. The studio has already scheduled movies all the way up to 2028! But the Marvel Empire is not just about movies, but also comics, video games and TV.

Even if the Marvel business is completely ingrained in traditional print media, it has succeeded in building a bridge between print and digital content by rebuilding its brand through expert content marketing and innovative app design.

5 Top Tips for Super Social Customer Service

Great customer service is the key to keeping everybody happy but in our changing world where customers are increasingly online, gone are the days of in store help desks, telephone helplines and even email assistance. Customers want their customer service online on social media and wise businesses know that wherever your customers go, you should follow. Enter social customer service.

Social customer service means transferring your customer help desk from your store to your social media profiles. A recent report by Accent Marketing revealed some staggering facts about social customer service – that nearly a third of customers use Facebook to contact a customer service representative, that half of those people believe Facebook is the fastest way to solve customer service issues and that nearly half of those expect to have their comment or query answered within an hour. With statistics like that, any business that does not consider social media a customer service tool should be changing their tune and getting on board with social customer service – fast. But how do you do that?

6 Steps to Successful Digital Listening

Je vous fait partager quelques articles sur le Marketing Digital que j’écris en ce moment pour Connector, l’agence dans laquelle je travaille.

PS : j’espère que vous parlez anglais! Bonne lecture 🙂

In today’s world, the customer is king and just like traditional kings, the customer will tell you exactly what they want, so you better listen. To listen, you have to find out what your customers are saying, and in today’s hyper-connected world, customers are talking online. But how do we listen to them online? Through digital listening.

Digital listening means locating and analysing what is being said about a company, brand or individual on the internet. The listening can and should take place across many channels – as many as your customers are located on – to get a full, balanced report of how people view your company, brand or product.

Getting started with digital listening can be intimidating. Venturing on to the internet unprepared and finding that there’s a whole conversation going on that you weren’t involved in until now can shock even a veteran marketer. So, where do you start?