Great customer service is the key to keeping everybody happy but in our changing world where customers are increasingly online, gone are the days of in store help desks, telephone helplines and even email assistance. Customers want their customer service online on social media and wise businesses know that wherever your customers go, you should follow. Enter social customer service.
Social customer service means transferring your customer help desk from your store to your social media profiles. A recent report by Accent Marketing revealed some staggering facts about social customer service – that nearly a third of customers use Facebook to contact a customer service representative, that half of those people believe Facebook is the fastest way to solve customer service issues and that nearly half of those expect to have their comment or query answered within an hour. With statistics like that, any business that does not consider social media a customer service tool should be changing their tune and getting on board with social customer service – fast. But how do you do that?
Cineconomy 