I recently got the opportunity to attend a screening of The Amazing Spiderman 2 and X-Men: Days of Future Past. What have they got in common? The two blockbusters are licensed by Marvel Studios.
Marvel Entertainment is an American publisher of comics and related media and was acquired by the Walt Disney Company in 2009 for nearly $4.6 billion. They are involved in a large part of the superhero movie franchise you may have had the chance to see on the big screen over the last few years. Marvel has created a huge empire and owns franchises such as The Avengers, X-Men, Spiderman, Iron Man, Thor, Captain America and that’s just a small sample. The Marvel universe has more than 5000 characters!
Since 2008, Marvel Studio has produced 9 movies on their own but many more in co-production with 20th Century Fox and Columbia Pictures. They are currently releasing 3 to 4 movies per year and don’t plan to stop any time soon. The studio has already scheduled movies all the way up to 2028! But the Marvel Empire is not just about movies, but also comics, video games and TV.
Even if the Marvel business is completely ingrained in traditional print media, it has succeeded in building a bridge between print and digital content by rebuilding its brand through expert content marketing and innovative app design.
Cineconomy 